Vyom Bhatia.

working until work is free.

Founder of Marty Labs. Bridging brands with India's Gen-Z through storytelling and technology. Previously co-founded Tal64 (backed by Zaheer Khan), Get CHAD (acquired), and SavaHire. TEDx speaker.

Bengaluru · 2026

Instagram

Agency

Bookings · Manan Agarwal

+91 63678 05982

97K

Instagram

133 posts · 6.99% ER · 3-4× weekly

56K

1,600+ posts · Daily cadence

153K+

Combined reach

Across platforms

100M+

Client views

Generated for brands

About

Founder, storyteller, Gen-Z marketing operator.

Vyom Bhatia is a 23-year-old founder, storyteller, and Gen Z marketing operator based in Bengaluru. He is the founder of Marty Labs, an agency building super-shareable ads through storytelling and technology, bridging brands with India's Gen Z audience.

His journey began at 17 in Delhi, selling websites to local businesses out of high school. He self-taught Python, machine learning, and data analysis from the internet. Landed ML roles at Koo India and AIcrowd before pivoting into marketing and entrepreneurship.

He co-founded SavaHire (web3 talent sourcing), Get CHAD (AI-powered PR, scaled to ₹7-figure MRR in 3 months, acquired by Tal64), and then Tal64, a startup studio backed by legendary cricketer Zaheer Khan and investor Arun Kumar Mukherjee.

In 2024 he founded Marty Labs, driven by one question: why do people share things on the internet? He is known for making campaigns that spread without looking like ads, proven by the Crocs reel earning organic Hindustan Times coverage with zero PR spend.

Age

Based

Bengaluru · originally Delhi

Startups

Education

Delhi University · BMS, 2020 to 2023

Backed by

Zaheer Khan · A.K. Mukherjee, via Tal64

Speaking

TEDxNHCE · Published on TEDx Talks

Brands worked with

Trusted by India's most-watched names.

Flipkart Healthify CaratLane Red Bull Bumble Crocs zingbus BeepKart AIcrowd Koo India Kyra AI Odd Strawberry

Instagram core metrics

Above-average engagement at every cut.

A 6.99% engagement rate sits well above the creator median. Comments, saves, and shares drive disproportionate reach on every post.

97K

Followers

+1.94% growth

6.99%

Engagement

Above average

6.8K

Avg. likes

+81.87% vs baseline

66.7K

Impressions

Per post avg.

44.5K

Reach

Per post avg.

Comments

Per post avg.

61.4K

Reel plays

Per reel avg.

Reel shares

High virality signal

2.47%

Reels ER

Strong format

344.5K

Peak views

3.5× follower base

Audience breakdown

88% aged 18 to 34. The prime spending cohort.

94.6% English-dominant. India plus a strong English-speaking diaspora across the US, UK, and Canada. A rare bridge between Indian culture and global markets.

Age range, followers

13 to 175.9%

18 to 2445.5%

25 to 3442.5%

35 to 444.2%

45 to 641.9%

Top countries

India59.5%

USA18.3%

UK3.7%

Canada2.2%

Italy1.5%

Gender, followers vs. likers

Male (F)52.8%

Female (F)47.2%

Male (L)69%

Female (L)31%

Top cities

Delhi17.2%

Faridabad11.3%

Bangalore6.7%

Mumbai4.7%

Kolkata4.1%

Interests & brand affinity

A high-intent audience that follows builders, not performers.

Fashion & Style 36.8% Camera & Photography 33.6% Music 29.9% TV & Film 28.7% Electronics 26.3% Food & Dining 25.9% Travel 25.5% Art & Design 24.7% Fitness 15.8% Beauty 14.2% Business & Careers 14.2% Gaming 10.1% Luxury Goods 10.1% Coffee & Beverages 8.9%

Apple

12.9%

Netflix

11.0%

Amazon

9.8%

Disney

8.0%

Travelgram

7.4%

Adidas

6.8%

Marvel

6.8%

Nike

6.8%

H&M

6.1%

Tesla

5.5%

Spotify

4.3%

Zara

3.7%

Adobe

3.1%

Starbucks

3.1%

Samsung

3.1%

LinkedIn presence

The B2B layer Instagram doesn't reach.

56K followers. Daily cadence. "Sharing AI efficiency, productivity hacks, personal learning." The LinkedIn audience skews Western and senior — a rare second-channel layer that lets brands hit decision-makers in the US, UK, and Canada from one creator deal.

56K

Followers

1,600+ posts

400K

Monthly impressions

Per Passionfroot data

1.2K

Avg engagement

Per post

Daily

Posting cadence

Reliable distribution

LinkedIn geo · US-led

United States65%

United Kingdom18%

Canada12%

Germany5%

LinkedIn audience interests

Career Job Search Students AI Tooling Productivity Founders Marketing

Why it matters

Instagram is India-heavy (59.5% IN). LinkedIn flips it — 95%+ Western markets. One creator deal covers both Gen-Z India and the senior US/UK buyer layer.

Brand collaborations

Campaigns that read as peer recommendations.

Across Red Bull, Bumble Bizz, and Crocs, every paid integration was structured to spread organically. One earned national press without a single rupee of PR spend.

Energy · Lifestyle · Paid

"One Red Bull. Every single day." Product love, no script.

A short, raw reel expressing genuine daily affinity for Red Bull. Zero talking points, just Vyom's voice. The format performs because it reads as a peer recommendation, not a paid post.

Why it workedNo hard sell. Audience trusts Vyom's taste. Positioning Red Bull as a lifestyle choice, not a sponsor, drove higher completion rates.

Lifestyle Authentic Gen-Z Native

Dating · Networking · Paid

"We tried hiring from Bumble." Product demo meets founder comedy.

Vyom's team actually tried to hire a copywriter through Bumble Bizz, then documented it. Live product usage turned into a story. Proof-of-product through lived experience. Cited as a standout Gen Z brand integration by MarketingMonk.

Why it workedEntrepreneurially-minded 18 to 34 audience equals a perfect Bumble Bizz demo. The "experiment" format drives comments and saves.

Narrative Founder Audience Case Study

Footwear · Paid + Earned

"Why I gifted Crocs at a wedding." Data-backed reasoning goes viral.

Gifted Crocs to his ex-boss at a wedding. Broke down the logic like a pitch: 91% of non-cash gifts in India go to waste, Crocs have cult status. Hindustan Times covered it organically.

Why it workedStructured like a pitch: data point, insight, counterintuitive punchline. Earned media on top of paid, the dream outcome for any brand.

Hindustan Times Data-Driven LinkedIn Viral

Top organic reels

The posts that made the audience.

Ranked by views. Every one of these is shareable in DMs, not just on the feed. Click any thumbnail to watch on Instagram.

344.5K

Relatable

"Don't fall for your mother's lies."

Contrarian title validating what people feel but won't say. 3.5× amplification beyond follower count.

342.7K

Cultural

"Diwali."

Founder-lens take on India's biggest holiday. Cultural content from a builder outperforms generic festive posts.

342.7K

Brand + Press

"Why I gifted Crocs at a wedding."

Earned Hindustan Times coverage with zero PR spend. Pitched like a startup: data, insight, punchline.

232.3K

Origin

"Why I left my home…"

The reel new followers watch first. High save rate. Builds the parasocial trust that makes brand integrations land.

176.9K

Money

"My first paycheck age 18."

"First paycheck plus young age" equals maximum shareability. Gets forwarded in friend chats as proof it's possible.

125.8K

Brand

"One Red Bull. Every single day."

Authentic brand integration reads as personal taste. Higher completion rates than scripted equivalents.

122.5K

Career

"When I was 19, I received a 22 LPA offer."

"22 LPA" triggers immediate FOMO. Declining a huge salary to build equals the ultimate aspirational narrative.

232.3K

Experiment

"We tried hiring from Bumble."

Product demo turned founder comedy. Live experiment, no script. Cited by MarketingMonk as a standout Gen-Z brand integration.

Press, media & speaking

National press. TEDx stage. LinkedIn authority.

National Media · Zero PR

Hindustan Times Trending

Hindustan Times independently discovered and covered Vyom's Crocs reel. "Man gives unique gift to his ex-boss, netizens call him genius." Unsolicited national reach driven purely by content quality.

Hindustan Times →

TEDx Speaker

TEDxNHCE, "Do you feel bored and stuck?"

Invited to present on entrepreneurship, curiosity, and unconventional careers. Talk explores how willingness to deviate from standard paths leads to unexpected success. Published on TEDx Talks YouTube.

TEDx Talks YouTube →

Authority · 56K Followers

LinkedIn India, sharpest Gen-Z voice

One of LinkedIn India's sharpest voices on Gen Z, founder life, and marketing. Built through candid Hinglish writing. Reaches the B2B and brand-decision-maker layer Instagram alone doesn't.

/in/vyombh →

Career timeline

Six years. Four startups. One lesson, ship.

2024 to Now

Founder, Marty Labs

Bengaluru · formerly Marty Martin

Building super-shareable ads by combining storytelling with technology. Works with D2C and B2C brands on organic content. Key clients: Flipkart, Healthify, CaratLane (TATA), Red Bull, Bumble, Crocs. Generated the Crocs reel that earned organic Hindustan Times coverage.

Viral ContentD2CGen-Z Strategy

2022 to 2024

Co-Founder (exited), Tal64

Bengaluru, Mumbai, Chennai

Startup studio and accelerator. Generated 100M+ views for clients. Raised investment from Zaheer Khan and Arun Kumar Mukherjee. Worked with celebrities, startups, and public companies.

Startup StudioVC-Backed100M+ Views

2022 · Acquired

Co-Founder, Get CHAD

Delhi · Remote

Started as AI-powered LinkedIn content for founders. Pivoted to a PR agency. Scaled to ₹7-figure monthly recurring revenue in 3 months. Declined a Series-A job offer to keep building. Acquired by Tal64.

PR AgencyAI Content7-Figure MRRAcquired

2021 to 2022

Co-Founder, SavaHire

Delhi

Sourced engineers and interns for India's biggest web3 startups. Shut down after the 2022 Luna crash triggered a funding winter and hiring freezes across the web3 ecosystem.

Web3TalentRecruiting

2021

Community to Growth, AIcrowd

Remote

Managed 30K+ AI researcher community, then moved to growth. Ran unconventional distribution experiments that built the intuition he now uses to engineer virality for brands.

CommunityGrowth

2020 to 2021

Machine Learning Engineer, Koo India

Remote

Built NLP algorithms and hate-speech recognition APIs. One of the earliest ML hires at India's Twitter alternative. Pivoted out of ML when he realised his real calling was in marketing and content.

NLPPythonTensorFlow

Age 17

First business, selling websites

DPS New Delhi

Started selling websites to local businesses at 17. Taught himself to code to make it happen. Barely attended college, credits "the internet" as his real education. The original spark.

First Entrepreneur MomentSelf-Taught

Why collaborate

Nine reasons brands keep coming back.

Above-average ER

6.99% engagement rate outperforms the creator median. Audience actively participates: comments, saves, and shares are consistently high.

88%

18 to 34 prime demo

India's highest-purchasing, most brand-responsive age group. 45.5% are 18 to 24, 42.5% are 25 to 34.

153K

Cross-platform reach

97K Instagram plus 56K LinkedIn equals campaigns that hit both the consumer and the professional layer.

18%

English-speaking diaspora

18.3% US, 3.7% UK, 2.2% Canada. 94.6% English-dominant. A bridge between Indian culture and global markets.

344K

Proven viral ceiling

Top post hit 344.5K views on a 97K account, a 3.5× amplification. Brand reels consistently reach 100K+.

Earned-media track record

Crocs reel earned Hindustan Times coverage with zero PR spend. Content quality drives press, not just paid distribution.

47%

High reachability

47% of followers follow fewer than 500 accounts. Vyom's posts are far less likely to be buried in their feeds.

Founder credibility

Built 4+ companies by 23. Backed by Zaheer Khan. TEDx speaker. His audience follows a builder, not a performer.

100M

Client views generated

As a marketing operator, Vyom has generated 100M+ views for clients across Tal64 and Marty Labs.

Content signature & style

Data point. Insight. Counterintuitive punchline.

Vyom's content sits at the intersection of entrepreneurship, Gen Z culture, and candid first-person storytelling. He builds in public, speaks in Hinglish, and treats every reel like a thought experiment.

His format is analytical but human: data point, insight, counterintuitive punchline. That's what made the Crocs reel go viral, the Bumble experiment spread, and the 22 LPA reel hit 122K views.

His comment sections read less like fan comments and more like a startup WhatsApp group. High-intent, educated, professionally-minded 18 to 34s who engage, debate, and share.

He understands virality from both sides: as a creator who's cracked the algorithm, and as an operator who's run campaigns for Flipkart, CaratLane (TATA), and Healthify.

Content formats

Founder POV Data-Backed Opinion Experiment + Outcome Raw Confessional Cultural Commentary Building in Public Business Breakdowns Hinglish POV

Popular hashtags

#100daysofagency #socialmedia #storytelling #college #trending

Frequent mentions

@martymartin_co @martylabs_ai @chaitivity @eshiiiika

Let's collab

Let's build something worth sharing.

Drop a brief and budget. We'll revert with a custom proposal within 24 hours.

All categories welcome except gambling, tobacco, MLM, and predatory lending.

vyom@martylabs.ai → @vyombhatia LinkedIn @martylabs.ai

97K

Instagram

56K

6.99%

Engagement

61.4K

Avg reel views

344.5K

Peak views

18-34

Core audience